Luxury in every layer. Comfort in every moment.
Shop by collection
Men's Wear
Men's Wear
Women's Wear
Women's Wear
Comfort isn’t a luxury — it’s a daily essential. Eleven Up ensures you experience unmatched softness, support, and ease every day, bringing complete comfort to your everyday wear
LIGHT. LUXE. LIMITLESS
CRAFTED WITH PURPOSE, DESIGNES FOR YOU
Hi, I’m Pragathi, the founder of Eleven Up.
Coming from a family with over 30 years of experience in garment manufacturing, I grew up surrounded by fabrics, craftsmanship, and a deep understanding of comfort. This exposure sparked my curiosity and passion for creating something of my own.
I realized that while there were many innerwear brands in the market, very few truly focused on delivering a premium, lightweight, and breathable experience tailored to our everyday needs. That’s what inspired me to create Eleven Up — a brand designed to feel like air, offering unmatched comfort throughout the day. The name "Eleven Up” is personal. It reflects my belief in constantly leveling up — a meaning that resonates with my name, Pragathi, which stands for progress. The number 11, also my birth date, adds a deeper connection to this journey.
At Eleven Up, every product is created with the intention of elevating your everyday comfort. Experience the difference. Experience Eleven Up.